Focus groups
Focus groups are the best way to explore brand perceptions or new product and promotional ideas. Also, as a precursor to other forms of research, focus groups are used to uncover issues and language usage that should be considered when later constructing questionnaires or defining evaluation criteria.

Executive interviews
Some high value customers and complex relationships and services merit individual attention. Also confidential internal sessions with key personnel across relevant departments will uncover opportunities for interdepartmental, process and systems improvements. Executive interviews are usually undertaken face-to-face and sometimes over the telephone – but always at set appointment times.

Surveys
A wide variety of surveys can be conducted to explore areas as diverse as customer awareness and satisfaction and the competitive framework.

Telephone, postal and web/email are the most frequently used survey methods, although some high value clients merit face-to-face contact.
Customer satisfaction surveys must be particularly carefully designed and managed to facilitate accurate performance comparisons where research is ongoing or regularly repeated.

Management of telephone surveys for large client consortiums, with individual as well as common information needs, is an area of specialism for Purple Parrot.

We can support customer satisfaction survey requirements of clients who are ISO and/or British Standards registered and help obtain genuinely useful, actionable information from these statutory activities.

Understanding quality standards also makes us well placed to view client’s own standards manuals to help identify key areas for measurement as well as identifying other, beneficial research to maintain and improve service standards.

Panels
Panels are useful for monitoring changes in attitudes, product usage and satisfaction over time within tightly defined groups of customers. In addition to the methods used for surveying, regular focus groups are sometimes utilised.

Mystery shopping
Mystery shopping explores what it is like to be your customer and highlights shortfalls and opportunities in delivering front line service. It can also be used to compare your service, product and pricing with competitors and to set benchmarks.

Utilising telephone and/or face-to-face contact, posing as a customer or prospect and going as far into the buying process as is required, Purple Parrot has developed particular skills in mystery shopping high value business services/products.

Observation studies
External and internal observation studies can contribute detailed information on your customer contact procedures — mapping those that are impacting positively and negatively on customer relationships.

Also external observation studies identify how the presentation of messages and products through different channels affects customer actions and purchase.

Focus groups
Focus groups are the best way to explore brand perceptions or new product and promotional ideas. Also, as a precursor to other forms of research, focus groups are used to uncover issues and language usage that should be considered when later constructing questionnaires or defining evaluation criteria.

Mystery shopping
Mystery shopping explores what it is like to be your customer and highlights shortfalls and opportunities in delivering front line service. It can also be used to compare your service, product and pricing with competitors and to set benchmarks.

Utilising telephone and/or face-to-face contact, posing as a customer or prospect and going as far into the buying process as is required, Purple Parrot has developed particular skills in mystery shopping high value business services/products.

Surveys
A wide variety of surveys can be conducted to explore areas as diverse as customer awareness and satisfaction and the competitive framework.

Telephone, postal and web/email are the most frequently used survey methods, although some high value clients merit face-to-face contact.
Customer satisfaction surveys must be particularly carefully designed and managed to facilitate accurate performance comparisons where research is ongoing or regularly repeated.

Management of telephone surveys for large client consortiums, with individual as well as common information needs, is an area of specialism for Purple Parrot.

We can support customer satisfaction survey requirements of clients who are ISO and/or British Standards registered and help obtain genuinely useful, actionable information from these statutory activities.

Understanding quality standards also makes us well placed to view client’s own standards manuals to help identify key areas for measurement as well as identifying other, beneficial research to maintain and improve service standards.