Purple Parrot :: Customer Relationship Management

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Planning for CRM

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As CRM requires high financial and organisational commitment in terms of systems and resources it is vital it will deliver to both customer and staff needs. Researching these can ensure the investment both improves relationships and enhances internal working practices.

A relevant combination of techniques facilitates examination of customer groups, characteristics and behaviours resulting in re-profiling to ensure all target types are identified and the right information will be collected, in the right way, by the new system.

Additionally great benefit can be gained by ensuring that data from your CRM system can be linked, combined or related to other internal and external data to provide a foundation to gain real Business Intelligence.

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Research-enhanced CRM

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Once your CRM system is operational you will need additional information on some target customer groups that the system will not automatically provide. In these instances the following research techniques can be useful:

Focus groups – to explore developing attitudes and needs amongst customers
Surveys – to probe the service experience
Mystery shopping – to explore what it is like to be a new or existing customer

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Hyacinth Macaws

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Hyacinth Macaws are one of 16 species of macaw. They weigh up to 2.75 lbs and are 1 metre (about 40 inches) long. Their natural habitats include Brazil and parts of Bolivia and Paraguay. There are approximately 5,000 in the wild. Their preferred habitat is the lightly forested, seasonally flooded grassland of the Brazilian and Bolivian Pantanal.
For more information about Hyacinth Macaws visit www.hyacinthmacaw.org

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Our name

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Purple is the colour of success and good fortune.

The Hyacinth Macaw (on which our logo is modelled) is the largest parrot in the world. It is highly intelligent, good-natured, learns quickly, and is a very good communicator.

The name Purple Parrot represents a powerful combination of positive attributes which benefit our clients.

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Our name

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The name Purple Parrot represents a powerful combination of positive attributes which benefit our clients.

CRM information can be greatly enhanced through research

Purple Parrot believes businesses that have, or are planning, a Customer Relationship Management (CRM), or data-driven, approach to understanding and maximising one-to-one relationships can also benefit from initial research and subsequent targeted programmes.

Successful data mining and trigger marketing rely heavily on the right data being acquired at key stages and being creatively utilised. Exploratory research can help to establish exactly what this should be and subsequent research can be used to uncover particular issues or opportunities with targeted groups.

Additionally CRM data can be greatly enhanced by co-joining and other data enhancement and analysis techniques to provide more holistic and accessible Business Intelligence.

More information...

Planning for CRM

Research enhanced CRM

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