Focus groups
“We asked Purple Parrot to run some focus groups to help us with our planning of the launch of Business West. Purple Parrot followed our brief carefully in terms of both targeting of participants and ensuring that the questions asked gave us the information we needed.

They were meticulous in their planning, professional in their execution of the brief, and thorough in their reporting back to us. The exercise was invaluable to us and played a significant part in our planning and marketing of the Business West concept.”

Andrew Stainer – Director of Marketing & Sales, Business Link West

Mystery shopping
Purple Parrot provides a vital information feed into the evaluation of a college’s readiness to attain the Business Colleges Standard - through mystery shopping - to establish college’s frontline response to enquiries from employers and how these enquiries are followed up. The detailed report is used by assessors to judge the college’s performance and by the colleges to improve communication with employer customers. Verbal feedback is also provided to the colleges and this has been an important aspect of the process.

The team at Purple Parrot are helpful and professional in their approach to providing a mystery shopping service, and their advice at the set up stage was extremely useful.

Vaughan Leyshon – Action for Business Colleges Development Manager

Customer perception surveys
“For 3 consecutive years we have worked with Purple Parrot on our annual Customer Perception Survey. They have provided us with feedback and analysis in the format we requested, on time and within budget.

We have used the information gathered to analyse the customer/adviser relationship and identify strengths or weaknesses in our service delivery. This has helped shape our future delivery strategy by understanding the customers’ expectations of their Business Adviser.”

Jo Webster Coordinator – Quality & Continuous Improvement, Business Link Berkshire & Wiltshire

Customer satisfaction surveys
“Customer satisfaction surveys are seen by many companies as a necessary evil. Few use the customer feedback generated to drive the development of their business.

Purple Parrot adds real value to a research project, by working with clients to turn raw data into actionable customer knowledge. Their support has helped me apply the research results to enhance our customers' experience. Not only that, they are good fun to work with."

Stuart Cole – Marketing Manager, Business Link Kent

Purple is the colour of success and good fortune.

The Hyacinth Macaw (on which our logo is modelled) is the largest parrot in the world. It is highly intelligent, good-natured, learns quickly, and is a very good communicator.